Points4life
What is points4life?
points4life aimed to test new ways to help people eat and act more healthily. The idea was to reward people for healthy choices, so people would build up points for all the healthy foods they bought and the exercise they did. These points could then be traded in for prizes. Manchester City Council, NHS Manchester and the Department of Health all put resources towards testing this approach.
What did we learn?
We decided not to launch points4life publicly but we learnt a lot from developing the programme. We learned what type of support people want to help them stay healthy, how health and social services can work with the private sector, and the key success factors for programmes supporting local communities.
You can read an independent evaluation of how points4life was developed and what we learnt here:
• points4life evaluation – May 2011
• Short summary of the points4life story
We did door to door interviews with more than 1000 people in Manchester to find out how people eat and exercise. You can see the findings here:
• points4life Baseline Population Survey
We also looked at published research about loyalty programmes to see whether they are effective. You can see the findings here:
• points4life Literature Review March 2010
There is further information about the development of points4life here:
• points4life Evaluation Summary to date March 2010
• points4life Evaluation Interim Report March 2010